百家知名品牌齐聚，梦饷科技发布2026 运动箱包配饰类目增长战略

Core Insights - The 2025 Sports Bag and Accessories Merchant Conference hosted by DreamX Technology in Shanghai gathered nearly a hundred brand representatives to discuss industry trends for 2026 and promote high-quality development in the industry [1] Group 1: Market Performance in 2025 - The sports and outdoor sector maintained stable growth, with outdoor apparel experiencing a significant increase of 25%, while sports apparel and yoga fitness categories also achieved double-digit growth [2] - The bag category saw steady growth in 2025, with a notable shift in consumer trends towards "long-termism" rather than blind consumption, leading to strong sales in women's bags, men's bags, functional bags, and luxury items [2] - DreamX Technology continued to lead the private domain e-commerce sector in accessories, with a rising proportion of new and popular products, showcasing strong market competitiveness [2] Group 2: Trends and Projections for 2026 - Fashion will become a core decision factor for consumers in 2026, with the footwear market expected to adopt a dual-drive model of functionality and fashion, highlighting "technology + fashion" [3] - The global market for sports equipment is projected to reach $15.88 billion, with significant potential in the Chinese market, driven by trends in quality-price ratio and the "her economy" [3] - The trend of de-branding in the bag category will continue, with consumers focusing more on material quality, craftsmanship, and unique design, favoring local brands and traditional cultural elements [3] Group 3: Strategic Planning for 2026 - DreamX Technology has outlined a comprehensive annual activity plan for the bag, sports, and accessories categories, focusing on seasonal marketing themes to optimize inventory and achieve sales peaks [4] - The company introduced attractive collaboration models, including high commission and exclusive private domain options, to enhance sales through targeted marketing strategies [4] - The emphasis on private domain e-commerce is reshaping the competitive landscape, encouraging a long-term approach to user value to seize market opportunities [4] Group 4: Future Development and Ecosystem - DreamX Technology aims to leverage its strong supply chain resources and active store owner community to focus on quality supply, content upgrades, traffic expansion, and AI technology empowerment [5] - The year 2026 is anticipated to be a golden growth year for the sports bag and accessories industry, with a commitment to user-centric approaches and innovative collaboration models to create efficient growth platforms [5]