借力复星 地中海俱乐部助力中法文旅发展

Core Insights - French President Macron's state visit to China from December 3 to 5 included the participation of Stefanana Maquel, CEO of Club Med, highlighting the importance of Sino-French economic and cultural ties [1][2] - Club Med has been expanding its presence in China for over 20 years, currently operating 11 resorts, and has seen a significant increase in guest numbers from 20,000 to over 300,000, marking a 15-fold growth [1] Group 1 - Club Med's partnership with Fosun has facilitated the introduction of international expertise and innovative products to the Chinese vacation industry, contributing to high-quality development [2] - The collaboration serves as a bridge between Chinese and French economies and cultures, allowing French guests to explore Chinese culture while providing Chinese guests with access to French lifestyle experiences [2] - Club Med aims to deepen its product and market strategy in China, emphasizing a "global localization" approach supported by Fosun [2] Group 2 - The company has introduced AI-driven innovations, such as smart vacation concierges, to enhance the vacation experience tailored to local consumer preferences [2] - Club Med's strategic focus on the Chinese market is underscored by its commitment to leveraging its 75 years of French vacation heritage and innovation spirit [2] - The ongoing partnership with Fosun is expected to continue fostering cultural exchange and economic cooperation between China and France [2]