Jing Ji Guan Cha Wang·2025-12-08 08:08Core Viewpoint - The current low interest rate environment has led to a significant reduction in the availability and attractiveness of large time deposits, with many banks discontinuing long-term products, prompting depositors to seek alternative investment options [1][3][4]. Group 1: Interest Rate Trends - The interest rate for large time deposits has decreased significantly, with major banks offering rates as low as 1.55% for 3-year deposits, compared to previous rates above 3% [2][3]. - Many banks, including state-owned and joint-stock banks, have stopped issuing long-term large time deposits, with 5-year products no longer available [3][4]. - The interest rates for traditional fixed deposits are now comparable to those of large time deposits, diminishing their competitive edge [3][4]. Group 2: Depositor Behavior - Depositors are increasingly turning to alternative investments such as gold and bank wealth management products due to the low returns on traditional deposits [1][9]. - There is a noticeable shift among depositors, with some opting for riskier investments while others remain conservative, preferring to keep their funds in banks despite lower interest rates [9][10]. - Social media and deposit communities have become platforms for sharing information about available products, with many depositors actively seeking higher yields [7][8]. Group 3: Bank Strategies - Banks are adopting proactive liability management strategies in response to the low interest rate environment, leading to a reduction in the issuance of long-term large time deposits [5][6]. - Some smaller banks are leveraging marketing strategies to attract depositors by offering competitive rates and promotional incentives [8]. - The trend of discontinuing long-term large time deposits reflects broader market conditions and the need for banks to manage their interest rate risk effectively [5][6].