华彬集团出席企业家博鳌论坛：战马推新品、VOSS再成官方指定用水

Group 1 - The core focus of the news is on the revitalization of the War Horse energy drink brand by Wahaha Group, which includes a visual refresh of the classic red can and the launch of six new sugar-free flavored energy drinks [1] - The marketing strategy emphasizes a deep understanding of the lifestyle and values of the younger demographic, highlighting the shift towards health, personalization, and emotional connection in consumer preferences [1][3] - A significant 42% of consumers purchase beverages for emotional reasons such as "pleasing oneself," indicating the importance of emotional value in product offerings [1] Group 2 - Wahaha Group's War Horse brand has established a competitive edge through innovative product formulations, including the use of instant coffee powder and D-ribose, creating a differentiated market position [2] - The brand has effectively targeted key demographics such as esports and basketball enthusiasts through sponsorships and immersive marketing experiences, integrating online and offline service scenarios [2] - VOSS, another brand under Wahaha Group, has maintained its high-end positioning in the Chinese market by focusing on sustainable development and quality, aiming to build a premium health drinking ecosystem [2] Group 3 - The Chinese consumer market is undergoing a structural transformation, shifting focus from products to services and experiences, with a growing emphasis on emotional value [3] - Wahaha Group is committed to innovation and aligning with national demands and industry trends, aiming to play a constructive role in the evolving beverage market [3] - The company plans to increase investments in digital factories and promote smart manufacturing and green production to enhance industry quality [3]