安利(中国)总裁余放:用三个“不变”总结安利在华30年
Jing Ji Wang·2025-12-08 09:10

Core Viewpoint - Amway (China) celebrates its 30th anniversary and the opening of the "Amway Beautiful Life Square" in Guangzhou, marking a significant milestone in its development and commitment to the local community [1][2]. Group 1: Investment and Development - Amway has initiated a five-year investment plan totaling 2.1 billion RMB, with allocations for upgrading its Guangzhou production base, enhancing digital infrastructure, and expanding its experience centers across China [2][8]. - The investment includes 700 million RMB for upgrading the Guangzhou production base, 400 million RMB for digital infrastructure, and 500 million RMB for enhancing over 100 experience centers [8]. Group 2: Community Engagement and Health Initiatives - The "Amway Beautiful Life Square" serves as a vibrant outdoor space promoting health and wellness, featuring facilities like the Amway Dock and fitness trails [2]. - Amway actively participates in community initiatives, including the "2025 Guangzhou International Sports Carnival" and the establishment of a volunteer service park, demonstrating its commitment to public health and community support [5]. Group 3: Strategic Partnerships and Urban Development - Amway has been recognized as a "Strategic Partner" in Guangzhou's "City Partner" initiative, focusing on health industry development and enhancing the quality of life for residents [3]. - The partnership aims to promote a healthy ecosystem in Guangzhou, aligning with national strategies such as "Healthy China" and "Beautiful Life" [3][11]. Group 4: Innovation and R&D - Amway has established a localized R&D system in China, with a new research center and health-sharing laboratory aimed at fostering innovation and collaboration in the health sector [12]. - The company has developed a significant plant variety resource library and has engaged in partnerships with leading Chinese research institutions to advance its product development [13]. Group 5: Long-term Commitment to China - Amway views China as a market of immense potential, having consistently increased its investment even during challenging times, such as post-SARS and post-pandemic [8][17]. - The company emphasizes its long-term commitment to the Chinese market, focusing on sustainable practices and contributing to the country's economic development [16][17].