小红书本地生活会员“小红卡”宣布暂停试运营，不涉及其他本地生活功能和服务

Core Viewpoint - The company announced the suspension of the "Xiao Hong Card" business starting January 1, 2026, to focus resources on enhancing local lifestyle content and improving local transaction products and tools [1][5]. Summary by Sections Business Operations - The "Xiao Hong Card" was launched in September 2025 during the third "Ma Lu Life Festival" as a local lifestyle membership card, offering users access to various benefits such as event participation and discounts at selected stores [1][6]. - The card was limited to use in select stores in Shanghai, Hangzhou, and Guangzhou, where the festival was held [1][6]. User Experience and Feedback - The company received positive feedback from users who discovered new local stores and experiences through the card, but also acknowledged that their preparations were insufficient to meet user demands for variety and convenience in local lifestyle offerings [3][7]. Refund and Transition Plan - All cardholders can continue to enjoy their benefits until December 31, 2025, after which the cards will automatically become invalid, and full refunds will be processed without requiring any action from users [4][8]. - The company emphasized that this suspension only affects the "Xiao Hong Card" and that other local lifestyle services and features will remain available to users and merchants [2][5].