Oscar Mayer Seeks New Class of Hotdoggers to Drive the Beloved Wienermobile into Its 90th Year

Core Insights - Oscar Mayer is inviting recent college graduates to apply for the Hotdogger Program, which offers a one-year, full-time position driving the Wienermobile, open until January 31 [1] - The Hotdogger Program, initiated in 1988, aims to develop talent and inspire future leaders, having sparked nearly 200 million smiles since its inception [1][4] - The program is highly competitive, with over 5,000 applicants for only twelve positions, making it more exclusive than opportunities to travel to outer space [2] Company Overview - Oscar Mayer is part of The Kraft Heinz Company, which reported net sales of approximately $26 billion for 2024, focusing on growing its food and beverage brands globally [5] - The company emphasizes consumer-centric strategies and aims to make a sustainable, ethical impact while feeding the world in healthy ways [5] Hotdogger Role and Responsibilities - Hotdoggers drive and maintain a 27-foot-long Wienermobile, traveling across 30 states and attending hundreds of events annually, serving as the face of a multi-billion-dollar brand [3] - Responsibilities include content creation and engaging with fans through various media appearances and events, contributing to the brand's legacy [3][4] Cultural Impact - The Wienermobile has been a part of American culture since 1936, visiting eight countries and appearing in various media, including television shows and movies [4] - Hotdoggers have participated in unique events, such as officiating weddings and engaging in promotional activities at significant venues like the Indianapolis Motor Speedway [4]