山西文旅：游客花费年均增超20% 多元业态促产业崛起

Core Insights - Shanxi's cultural and tourism sector has seen an average annual increase in visitor spending of over 20% since the start of the 14th Five-Year Plan, driven by diverse business models and enhanced tourism infrastructure [1][3]. Group 1: Development Achievements - From 2021 to 2024, domestic tourist numbers are projected to grow by an average of 11.96% annually, with domestic tourism spending increasing by 20.41% annually [3]. - The cultural tourism and related industries' added value accounts for approximately 5% of GDP, positioning it as a new engine for the province's economic transformation [3]. - Shanxi has achieved significant recognition in cultural arts, with 34 projects winning national-level awards and 264 projects supported by the National Arts Fund [3]. Group 2: Innovation and Product Expansion - The province is promoting cross-industry integration through "Cultural Tourism+" initiatives, leading to the development of new business models and enhanced product offerings [4]. - Shanxi has established national-level night tourism consumption clusters and leisure street areas, alongside successful cultural performances like "Again Pingyao" [4]. - The province has incubated 50 cultural enterprises and over 100 research institutions, creating more than 300 original IP copyrights and developing over 3,700 products [4]. Group 3: Market Growth and Promotion - Shanxi has expanded its tourism market significantly, with the number of A-level scenic spots increasing from 237 to 462 and 5A scenic spots from 9 to 12 [5]. - The province has built a comprehensive service system with 6,947 cultural tourism businesses and 1,303 travel agencies [5]. - Innovative marketing strategies, including collaborations with new media and themed activities, have enhanced Shanxi's tourism visibility and engagement [5]. Group 4: Infrastructure and Service Improvement - Shanxi has implemented a "customer-first" approach, enhancing travel infrastructure and services, including the construction of 5,191 new or upgraded tourist restrooms [6]. - A comprehensive tourism road network has been established, covering 13,000 kilometers across key cultural sites [6]. - The province aims to solidify its reputation as a top tourist destination by focusing on safety and visitor satisfaction through various initiatives [6].