江小妹观察丨好房子，要好“看”，更要好“住”——打探重庆首批“好房子”示范项目

Core Viewpoint - The demand for housing is shifting from mere availability to quality, with "good houses" becoming a clear market signal and strong consumer preference [1][22]. Group 1: "Good House" Demonstration Projects - Several projects in the Liangjiang New Area, including Jinmao Puyin Jinkai and Longfor Yuhujing, have been selected as the first batch of "good house" demonstration projects in Chongqing [1][3]. - The "good house" projects are characterized by outstanding location value, innovative design, and a focus on human-centered details, reflecting the public's aspiration for a better life [3][26]. - Jinmao Puyin Jinkai achieved sales of 360 million yuan with a 90% sales rate, setting a new record for unit price in Chongqing at approximately 29,100 yuan per square meter [5][28]. Group 2: Market Trends and Consumer Preferences - Consumers are increasingly rational, prioritizing quality, service, and attention to detail in housing projects [19][42]. - The market is showing a preference for "good houses" that offer safety, comfort, and smart features, aligning with the public's expectations for quality living [5][21]. - The design and construction of "good houses" are guided by the newly introduced "Good House Technical Guidelines," which aim to enhance housing quality across the entire lifecycle [15][40]. Group 3: Policy Support and Industry Development - Chongqing has introduced ten measures to support the accelerated development of "good houses," including optimizing project design management and promoting green building materials [23][46]. - The city plans to establish at least one "good house" project in each district by 2025, aiming to transition from demonstration projects to widespread adoption [46][47]. - The successful implementation of these policies is expected to contribute to the stable and healthy development of the real estate market in Chongqing [21][45].