Inside the Netflix-Warner Bros. deal: BofA's Jessica Reif Ehrlich on what's next
Youtube·2025-12-08 13:11

Core Viewpoint - The proposed acquisition of Warner Brothers Discovery Studios and its streaming platform by Netflix is seen as a significant opportunity due to the unparalleled value of its intellectual property (IP) assets, although the situation remains fluid with multiple bidders involved [2][3][4]. Company Analysis - Bank of America Securities has raised its price target for Warner Brothers to just under $29 per share, up from a previous target of $24, indicating confidence in the attractiveness of Warner Brothers as an asset [1][2]. - The valuation of Warner Brothers has dramatically changed in the past nine months, reflecting increased interest from various bidders [3]. - Netflix's subscriber base is estimated to be between 325 million and 350 million, while HBO Max has 128 million subscribers, suggesting a significant market opportunity for Netflix to leverage HBO content [6]. Market Dynamics - The regulatory landscape surrounding the acquisition is uncertain, with predictions indicating a 19% chance of the deal closing by the end of 2026, down from a previous 59% [7][8]. - The competitive landscape is shifting, with other companies like Paramount and Comcast needing to reassess their strategies in light of Netflix's potential acquisition of Warner Brothers [11][12]. - There is speculation about potential mergers among weaker players in the industry, such as a combination of Paramount and Discovery Global Networks, which could create a stronger entity to compete against Netflix [18][19].