知名App突然宣布，暂停！

Core Viewpoint - Xiaohongshu announced the suspension of the "Xiaohong Card" trial operation starting January 1, 2026, due to insufficient preparation to meet user demands for local lifestyle services [1][2]. Group 1: Announcement Details - The "Xiaohong Card" was launched in September during the "Street Life Festival" with an annual fee of 168 yuan, offering users discounts and exclusive activities at selected stores in Shanghai, Hangzhou, and Guangzhou [1]. - Users will continue to enjoy all benefits until December 31, 2025, after which the cards will automatically become invalid, and refunds will be processed without requiring any action from users [2][5]. Group 2: Market Context and Challenges - The local lifestyle sector is highly competitive, with major players like Meituan, Douyin, and Alibaba, posing significant challenges for Xiaohongshu [1]. - The company aims to focus on user recognition metrics such as card purchase rates, in-store consumption rates, and willingness to pay, rather than solely on Gross Merchandise Volume (GMV) [1].