Brilliant Earth and Ring Pop Launch Limited-Edition Capsule Collection

Core Viewpoint - Brilliant Earth Group, Inc. has launched a limited-edition collection of cocktail rings in collaboration with Ring Pop, transforming the iconic candy into fine jewelry featuring vibrant colored gemstones [1][2][5]. Group 1: Product Details - The collection includes five rings that reflect the classic colorways of Ring Pop, utilizing natural and lab-grown gemstones set in 14k gold with a hidden halo design [2][3]. - Each ring is priced at $1,790 and will be available exclusively on BrilliantEarth.com [5]. Group 2: Target Audience and Nostalgia - The collection is aimed at millennials and Gen Z consumers who associate Ring Pop with their childhood, offering a way to celebrate meaningful milestones while revisiting nostalgic feelings [3][4]. - The design merges nostalgia with modern aesthetics, creating joyful and elevated pieces that resonate with the playful spirit of the original candy [2][4]. Group 3: Company Background - Brilliant Earth is recognized as a leader in ethically sourced fine jewelry, with a mission to create a more transparent and sustainable jewelry industry [7]. - The company reported net sales of $422 million for the full year of 2024 and has maintained positive Adjusted EBITDA for 17 consecutive quarters since going public in 2021 [7].