相约“双12”！第七届新会陈皮文化节将在小鸟天堂巴金广场举办

Core Viewpoint - The seventh Xinhui Chenpi Cultural Festival will be held on December 12, showcasing the achievements of agricultural development in Xinhui District and promoting the integration of culture and tourism [3][5][7]. Group 1: Event Overview - The festival will take place at the Xiaoniaotian Paradise Bakin Square, coinciding with the harvest season of the Xinhui big orange [4][9]. - The event aims to display local agricultural products and craftsmanship while serving as a platform for industry connections and cultural tourism integration [6][7]. Group 2: Activities and Highlights - The festival features a series of market-oriented activities under the theme "Xinhui Chenpi, Shared by Humanity," including an opening ceremony and multiple events [10][11]. - Key activities include the unveiling of the "China Chenpi Trade Center," which aims to establish a national standardized trading hub for Chenpi [24]. - The event will also include a national channel merchant inspection and production-sales matchmaking exchange, inviting major pharmaceutical companies and large retailers to explore the entire production process of Chenpi [26][32]. Group 3: Promotion and Marketing - A month-long promotional campaign titled "Xinhui Chenpi Live E-commerce Carnival" will utilize a matrix layout of live streaming to enhance brand visibility and market share [34][36]. - The festival will integrate various local resources and e-commerce platforms to drive sales growth and promote new consumption patterns [37]. Group 4: Cultural and Ecological Integration - The festival will highlight the ecological and cultural resources of Xinhui, creating an integrated experience of agriculture, culture, and tourism [43][56]. - Activities will include food tastings, non-heritage experiences, and exhibitions showcasing the full chain of Chenpi production, from cultivation to cultural tourism [50][51].