文旅融合赋能赛事经济 湖南酒店行业联动开展“激情湘超，湘宿相伴”活动

Core Viewpoint - The event "Passionate Xiangchao, Accompanying Xiang Accommodation" aims to integrate sports events with cultural and tourism consumption in Hunan Province, enhancing the overall experience for teams, fans, and tourists through various hotel offerings and activities [2]. Group 1: Event Overview - The 2025 Hunan Provincial Football League (Xiangchao League) is actively promoting consumption through a collaborative initiative involving nearly 100 hotels [2]. - The event is organized by the Hunan Provincial Department of Culture and Tourism, with support from local cultural tourism and sports bureaus [2]. Group 2: Scene Creation - Hotels such as Changsha Tongcheng International Hotel and Zhuzhou Huatian Hotel have upgraded their ambiance with Xiangchao-themed decorations, including large event posters and interactive areas for fans [3]. - Special "football-themed rooms" have been introduced, featuring team-themed bedding and real-time match broadcasts to cater to fan needs [3]. - Several hotels have set up "second viewing areas" equipped with professional audio-visual equipment to enhance the viewing experience during key matches [3]. Group 3: Consumer Incentives - Interactive activities like "Fan Interaction to Win Discounts" have been launched to engage fans and encourage spending through rewards such as dining discounts and room vouchers [5]. - Hotels are offering various packages that combine accommodation with match viewing and cultural experiences, facilitating a seamless travel experience [5]. - Exclusive benefits for fans include discounts on room rates and complimentary services when presenting match tickets [5]. Group 4: Industry Collaboration - The initiative aims to convert match attendance into increased tourism spending, positively impacting related industries such as accommodation, dining, and shopping [5]. - Customized services for self-driving and group travel are being offered, including "Xiangchao Viewing Group Tours" that provide comprehensive travel packages [5]. - Local hotels are collaborating with scenic spots to create combined travel packages, promoting a shift from traditional accommodation to multi-functional "experience centers" [5]. Group 5: Future Outlook - The hotel industry in Hunan will continue to deepen the integration of sports, culture, and consumption, aiming to expand new consumption spaces and enhance the "Visitor Satisfaction in Hunan" brand [6].