Core Viewpoint - The collaboration between Feiyang Group and China Youth Daily aims to launch the "Shanhe Universe Project," a cultural and creative initiative that integrates cultural heritage, trendy toys, and digital innovation, targeting a global market [1][2]. Group 1: Partnership Details - Feiyang Group's wholly-owned subsidiary, Zhejiang Feiyang Shulian Technology Co., Ltd., has signed a strategic cooperation agreement with Beijing Zhongqing Online Network Information Technology Co., Ltd., a subsidiary of China Youth Daily, to execute the project [1]. - China Youth Daily is a national core media outlet with significant influence in youth and cultural communication [1]. Group 2: Project Overview - The project is themed around the "Shanhe" IP and aims to create an immersive cultural experience by combining cultural and creative entities with digital rights [2]. - The first phase will introduce the "Shanhe·Youth" series of rights-based trendy toy cards, which will integrate cultural tourism rights through NFC chips and compliant alliance chain technology [2]. - Future expansions will include various series such as "Shanhe·Hero," "Shanhe·Intangible Cultural Heritage," "Shanhe·Panda," and "Shanhe·Star," covering multiple media formats like physical cultural products, films, and animations [2]. Group 3: Strategic Implications - The board believes this collaboration aligns with the group's strategy to promote digitalization in cultural tourism, leveraging China Youth Daily's media resources and content influence alongside the group's operational experience [3]. - The initiative responds to market trends in cultural tourism integration, presenting strong growth prospects and scalability, aiding the group's transition from a "cultural tourism service provider" to a "comprehensive cultural consumption platform" [3]. - The open co-creation model is expected to gather creative resources and build a highly engaged user community [3].
飞扬集团(01901)与中国青年报联合发起潮玩文创“山河宇宙计划”的战略合作