The Trade Desk Declines 44% in 6 Months: How to Approach the Stock?

Core Viewpoint - The Trade Desk (TTD) stock has experienced a significant decline of 44% over the past six months, contrasting sharply with the growth of the Zacks Internet Services industry at 74.8% during the same period [1][8]. Price Performance - TTD's performance lags behind other ad tech companies such as Amazon (AMZN), which has gained 5.7%, while Magnite (MGNI) and Criteo (CRTO) have declined by 16.5% and 18.6%, respectively [3][8]. Company-Specific Challenges - The decline in TTD's stock price is attributed more to company-specific challenges rather than broader market trends, raising questions for investors about whether this is a buying opportunity or a sign of deeper issues [4][8]. Long-Term Growth Drivers - Several tailwinds support TTD's long-term growth narrative, including Connected TV (CTV), retail media, Kokai, international growth, and supply-chain modernization efforts like OpenPath [5][8]. - The transition from linear TV to digital spending in CTV is a key growth driver, with management expecting decision-based CTV to become the default buying model [6][8]. - The rise of retail media networks is also beneficial, as retailers are increasingly partnering with TTD for precise targeting and attribution [7][8]. Competitive Advantages - Kokai, TTD's AI-powered demand-side platform (DSP), is central to its strategy, with 85% of clients using it as their default experience, leading to improved performance metrics [9][8]. - TTD's initiatives like OpenPath and others enhance its ecosystem by connecting advertisers directly to publishers, improving transparency and efficiency [10][8]. International Market Potential - Approximately 60% of TTD's total addressable market lies outside the United States, with international business currently representing about 13% of total revenues, indicating significant growth potential [11][8]. Financial Position - TTD has a strong balance sheet with a cash position of $1.4 billion and no debt, providing a buffer against macro volatility [12][8]. - The company repurchased $310 million worth of stock in the third quarter and has approved a new buyback plan of $500 million, anticipating revenues of at least $840 million for Q4 2025 [13][8]. Cost and Competitive Pressures - Rising expenses and competition pose near-term challenges, with total operating costs increasing by 17% year over year to $457 million [15][8]. - The competitive landscape is intensifying, particularly from major players like Meta, Apple, Google, and Amazon, which control their inventory and user data [17][8]. Valuation Concerns - TTD's stock is considered to have a stretched valuation, trading at a price/book multiple of 7.46X compared to the industry's 7.89X [19][21]. Conclusion - While TTD has several long-term catalysts, the near-term outlook is complicated by macro uncertainty, rising expenses, and competitive pressures, suggesting that current investors may hold their positions while new investors should wait for a more favorable entry point [22][23].