Core Insights - Samba TV has secured $30 million in initial financing from Horizon Technology Finance Corporation, with an additional potential $30 million for future growth [1][3] - The capital will be utilized to enhance AI transformation in media and advertising, expand global operations, and support strategic partnerships with major platforms like TikTok and Snap [2][3] - Samba TV aims to leverage its proprietary data and advanced AI platform to optimize advertising across various screens, positioning itself as a leader in the evolving media landscape [3][4] Company Overview - Samba TV is recognized as a global leader in AI-driven media intelligence, utilizing first-party data from millions of connected televisions and billions of web signals across over 50 countries [4] - The company provides a unified view of the consumer journey, enabling advertisers to effectively engage audiences across multiple platforms [4] Financing Details - The financing arrangement includes a venture debt facility with an initial close of $30 million and an uncommitted accordion of up to $30 million for future growth objectives [3] - Horizon Technology Finance Corporation specializes in providing capital to technology and life science companies, aiming to maximize returns through secured loans and capital appreciation [5]
Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance