Core Insights - The "Mountain River Universe Project" is a large-scale cultural IP co-construction initiative launched by Feiyang Group, the first tourism company listed on the Hong Kong Stock Exchange, in collaboration with China Youth Daily [1][3] - The project aims to engage the public in creating collectible and interactive travel-themed card games that reflect the natural beauty and cultural heritage of China's 34 provincial-level administrative regions [1][3] Group 1: Project Overview - The project has received a special investment of 100 million RMB to support creative incentives, technology development, and community operations [5] - The "Mountain River Youth" co-creation activity invites nationwide participation, allowing users to create visual works that integrate digital technology with cultural tourism assets [1][3] Group 2: Co-Creation Mechanism - The co-creation mechanism employs a "cultural tourism rights + profit sharing" model, significantly lowering the commercialization threshold for participants of all ages [3] - Selected outstanding works will earn creators a minimum copyright fee of 3,000 RMB and up to 20,000 RMB in travel points, with additional revenue sharing from card sales [3] Group 3: Community Engagement - Five core communities have been established, including designers, story architects, card broadcasters, city partners, and promotional ambassadors, to foster collective participation in the "Mountain River Universe" [5] - The project aims to break three Guinness World Records in terms of participant numbers and covered elements [5] Group 4: Future Expansion - The initiative plans to expand into various forms such as songs, animations, and physical cultural products, aiming to build a sustainable IP content ecosystem [3] - The project is positioned as a bridge connecting history with the present, and the physical with the digital, enhancing youth engagement with traditional Chinese culture [3]
1亿投入！飞扬集团联合中国青年报发起“山河宇宙计划”