“赛事+消费”多地开花 激活消费潜力

Group 1 - The "event + consumption" model has emerged as a new engine for driving domestic demand and promoting consumption upgrades in China, injecting significant momentum into the economy [1][2] - The Chongqing Urban Football Super League, which started on September 13, has maintained high attendance, with over 40,000 spectators at a recent match, setting a record for the highest single-match attendance since the league's inception [1] - Data shows that in the first half of the year, 511 key sporting events across seven regions, including Hebei, Zhejiang, and Fujian, generated over 16 billion yuan in sports-related consumption, averaging over 30 million yuan per event, demonstrating strong consumption-driving capabilities [1] Group 2 - The 15th National Games of the People's Republic of China created a consumption ecosystem centered around events, impacting tourism, dining, accommodation, transportation, and retail, with total market revenue reaching 1.84 billion yuan by November 16 [2] - Challenges facing the "event + consumption" model include the homogenization of events, lack of unique features, reliance on government subsidies, and insufficient development of derivative products, particularly in smaller cities lacking professional operational teams [2][3] - Future development points for the "event + consumption" model include creating differentiated event IPs, integrating various business formats, and enhancing basic support and professional operations to improve consumer engagement and experience [3]