Same-Day Delivery Emerges as Target's Biggest Digital Growth Driver
TargetTarget(US:TGT) ZACKS·2025-12-08 18:01

Core Insights - Same-day fulfillment is becoming a key digital growth driver for Target Corporation, with digital comparable sales increasing by 2.4% in Q3 of fiscal 2025, largely due to over 35% growth in same-day delivery [1][11] - Target's operational strategy focuses on integrating fulfillment speed into its store network, reaching 80% of U.S. households with same-day services and 99% eligible for two-day shipping [2] - The company is restructuring fulfillment workloads to enhance cost efficiency and customer experience, with successful pilot programs leading to an expansion into 35 additional markets [3] - The Target Circle 360 membership program significantly boosts same-day demand and customer loyalty, with management introducing personalized recommendations to further enhance engagement [4] - As the holiday season approaches, same-day fulfillment is expected to play a crucial role in attracting convenience-driven shoppers [5] - Despite overall comparable sales being negative, same-day delivery is seen as vital for rebuilding Target's growth profile, leveraging its scale and store proximity [6] Competitive Landscape - Walmart continues to set high standards in delivery services, fulfilling 35% of U.S. digital orders in under three hours, with expedited delivery sales increasing by nearly 70% [7][8] - Best Buy has improved its delivery capabilities, achieving its fastest shipping fulfillment speeds and highest on-time rate, while expanding its 2-hour delivery window scheduling [9] Financial Performance - Target's stock has declined by 31.8% year-to-date, contrasting with the industry's growth of 6% [10] - The forward 12-month price-to-earnings ratio for Target is 12.03, significantly lower than the industry's average of 30.15, indicating a lower valuation [13] - Earnings estimates for fiscal 2025 suggest a year-over-year decline of 17.7%, while fiscal 2026 indicates a growth of 6%, with recent downward revisions in earnings estimates [15]