Kids poured $70 million into the market in 2025. What they're buying.

It’s been a rough ride for many parents this year with job losses mounting and inflation that just won’t go away. But amid all that, kids have been the bright spot, according to Greenlight’s family money app. In 2025, Greenlight kids and teens up to age 17 invested more than $70 million, up 65% from last year, the company said. They also doubled their recurring automated investments and increased their average buy trade to $49.56 from $39.70 in 2024. Whether earning from paychecks or allowance, kids are ...