克重缩水,量贩零食店“算盘”打向何方

Core Insights - The phenomenon of "weight shrinkage" in snack retailing is becoming a common practice across thousands of snack chain stores in China, where products appear similar to those in supermarkets but have significantly reduced weights [2][3] Group 1: Product Discrepancies - Consumers have reported that products purchased from snack chains often have different weights compared to those sold in supermarkets, leading to the "same product, different specifications" issue [3] - Examples include Oreo cookies sold in supermarkets at 97 grams, while snack stores sell them at 77.6 grams, and other products showing similar discrepancies [3] Group 2: Business Model and Pricing Strategy - Snack chains leverage a business model that combines brand attraction with private label profitability, creating a low-price image to draw customers [4][5] - The structure of products in these stores shows that leading snack brands have a gross margin below 10%, while private label products have a gross margin exceeding 30%, which is crucial for profitability [5] Group 3: Industry Challenges and Future Outlook - The snack retail industry is facing a reshuffling phase, with many stores experiencing quality and safety issues, leading to consumer complaints [6] - Approximately 60% of snack chain stores in the Weifang area are reported to be operating at a loss, with only 20% achieving profitability, indicating a challenging market environment [6]