家电业创新驱动拓蓝海

Core Insights - The article emphasizes the increasing technological sophistication and functionality of home appliances, highlighting the shift from traditional products to smart, interconnected devices that enhance consumer convenience and comfort [1][2]. Group 1: Innovation in Home Appliances - The Ministry of Industry and Information Technology and five other departments have issued a plan to enhance the adaptability of consumer goods supply and demand, with a focus on innovation in the home appliance sector [1][2]. - AI technology is transforming home appliances, enabling features such as proactive service and enhanced user interaction, which are becoming increasingly popular among consumers [2][3]. - The market for smart home appliances is growing, with over 55% of sales during the "Double 11" shopping festival attributed to smart products, particularly favored by younger consumers [1][2]. Group 2: Consumer Trends and Preferences - There is a notable increase in consumer awareness regarding energy efficiency, with 90% of consumers opting for first-level energy efficiency products under the old-for-new policy [2][3]. - The demand for home appliances is becoming more refined and rational, with consumers willing to pay a premium for features such as sterilization and smart control [5][6]. - The success of innovative products, such as a three-tub washing machine designed for different laundry needs, illustrates the importance of understanding and responding to consumer demands [4][5]. Group 3: Industry Development and Standards - The implementation of new national standards for home appliances aims to guide the industry towards high-quality development, focusing on smart and green technologies [2][3]. - The industry is transitioning from a phase of rapid growth to a mature stage, necessitating a shift from price competition to value competition to meet evolving consumer needs [6][7]. - The plan outlines goals for the home appliance sector, including the creation of significant consumption areas and the establishment of a high-quality development framework by 2030 [7][8]. Group 4: Collaboration and Innovation - The home appliance industry is encouraged to strengthen original innovation and collaborate with academic and research institutions to tackle technological challenges [8]. - There is a call for the industry to enhance the cultivation of high-level technical talent and to foster a culture of continuous learning and innovation among employees [8].