Core Viewpoint - The introduction of the new national standard "Basic Requirements for Food Delivery Platform Service Management" aims to enhance food safety regulation and address key issues in the food delivery industry, including the protection of delivery personnel's rights and the regulation of platform fees [1][6]. Group 1: Food Safety Regulation - The new standard incorporates "Internet + Bright Kitchen" to strengthen food safety oversight, requiring merchants to implement real-time video monitoring of food preparation processes [3][4]. - The standard mandates platforms to establish dedicated teams to verify merchant information and conduct monthly checks on at least 5% of merchants to prevent unqualified vendors from operating [2][6]. - Platforms are encouraged to support merchants in adopting "Internet + Bright Kitchen" through subsidy policies, allowing small and medium-sized businesses to participate at minimal cost [3][4]. Group 2: Market Competition Issues - The standard addresses competitive practices in the food delivery sector, particularly the pressure on small merchants to participate in promotions that can lead to financial losses [6][7]. - It specifies that platforms must bear the costs of promotional activities and cannot pass these costs onto merchants or delivery personnel, nor can they force merchants to participate in promotions [6][7]. - The standard prohibits misleading marketing practices that disrupt market pricing and order [6][7]. Group 3: Delivery Personnel Rights - The new standard emphasizes the protection of delivery personnel's rights, addressing issues such as long working hours and high work intensity [7][8]. - It includes requirements for platforms to provide compensation for delays caused by merchants and to ensure fair working conditions, such as eliminating penalties for late deliveries [7][8]. - Several platforms have already begun reforms, including the cancellation of late delivery penalties and the introduction of service score systems to manage performance [7][8]. Group 4: Complaint Mechanisms - The standard focuses on improving dispute resolution mechanisms by establishing clear channels for complaints from consumers, merchants, and delivery personnel [8]. - It aims to enhance social oversight and ensure that the food delivery industry adheres to the new standards [8].
外卖“新国标”出台 为市场立下“新规矩”