Why investors are flocking to defined-outcome ETFs

We talk about the draw downs and oftentimes those draw downs can trigger behavior whether it is about kind of getting in at the right time or out at the right time. We know that timing the market is one of the toughest things to do for any investor out there. To that point, Brian, what I'd like to do is talk about one of the larger ETFs in terms of AUMUM that this product that Innovator is putting out, and that's the BE alt, the BALT ETF, which is basically >> an S&P 500 tracking instrument that puts those ...