做好“景区＋”大文章

Core Viewpoint - The integration of tourism and other industries, particularly through innovative approaches like "railway + cultural tourism," is enhancing the attractiveness of local attractions and driving economic growth in the tourism sector [1][2][3][4] Group 1: Industry Development - The China Railway Qinghai-Tibet Group has launched night tourism trains to enhance the night experience at scenic spots, responding to market demand [1] - The rapid development of the cultural tourism industry in China is creating significant consumption platforms, with a focus on integrating "scenic spots +" with the real economy to drive high-quality development [1][2] Group 2: Industry Integration - The trend of industry integration is crucial, with "scenic spots +" promoting mutual integration among related industries, extending the industrial chain, and potentially creating multiplier effects [2] - By leveraging local agricultural products in scenic areas, Qinghai is enhancing the platform's aggregation effect and achieving a synergistic relationship among various industries [2] Group 3: Implementation Strategies - Effective methods are needed for successful industry integration, emphasizing the importance of careful selection and execution rather than mere accumulation of resources [3] - Qinghai's strategy of connecting scenic spots through railways has effectively linked dispersed cultural tourism resources, creating a scale effect and increasing consumption [3] Group 4: Digital and Network Thinking - The rise of "internet celebrity" effects is becoming a significant method for attracting tourists, although the sustainability of this approach depends on the operational capabilities of the scenic spots [4] - Traditional scenic spots must adapt to the preferences of younger consumers by integrating local cultural elements with modern internet thinking to enhance their appeal [4]