Xin Lang Cai Jing·2025-12-09 01:48Core Insights - The Chinese baijiu market shows signs of stabilization with the average retail price of the top ten products remaining at 9160 yuan, indicating a halt in the recent price decline [1] - The market exhibits significant structural differentiation, with varying price movements among high-end products [1] Price Trends - The price of Guojiao 1573 increased by 10 yuan per bottle, leading the price rise among products [1][4] - Moutai's Feitian saw a price recovery of 9 yuan per bottle, demonstrating strong resilience [1][4] - Yanghe Dream Blue M6+ rose by 8 yuan per bottle, while other products like Qinghua Lang and Shuijing Jian Nan Chun remained stable [1] - On the downside, Guqingong Gu 20 dropped by 12 yuan per bottle, marking a significant adjustment [1][4] - The price of Moutai's boutique variant fell by 5 yuan, and both Xijiu Junpin and Wuliangye Pu 58th generation decreased by 4 yuan per bottle [1][5] Product Launch and Marketing Strategy - In August, the 29° Wuliangye "Yijian Qingxin" was launched, with singer G.E.M. appointed as the global ambassador [2] - This product represents a strategic shift towards younger consumers, focusing on "self-reward" and "quality socializing" to align with contemporary consumption trends [2]