从一片树叶、一杯咖啡到美妆小瓶罐 看小产品如何撬动大市场

Group 1: Matcha Industry - The matcha market in China has reached a scale of 15 billion, with the country becoming the largest matcha producer globally [1] - In the first half of this year, China's matcha export volume has already surpassed the total for the previous year [1] - Over 80 new matcha stores have opened in Guiyang this year, with more than 100 registered dining brands using Guizhou matcha nationwide [7] - The annual growth rate for matcha usage in the new tea beverage sector is expected to reach 60% over the next three to five years [7] - Guizhou's matcha exports have doubled year-on-year in the first nine months of this year, covering over 50 countries [19] Group 2: Coffee Industry - China's per capita annual coffee consumption has reached 22.24 cups, with Shanghai averaging around 50 cups [20] - The number of coffee-related enterprises in China has exceeded 250,000, with a 36.8% increase in newly registered coffee businesses this year [28] - The coffee industry in China is projected to exceed 300 billion by 2024, with an expected growth to 369.3 billion by 2025 [34] - The Shanghai coffee market is characterized by diverse consumer demands, with innovative concepts like "coffee + music" and "coffee + agriculture" gaining popularity [30] Group 3: Beauty Industry - The beauty industry in Huzhou, Zhejiang, has developed over 300 patents, focusing on innovative technologies to enhance production efficiency [40] - The total industrial output value of the beauty town reached 7.546 billion in the first three quarters, with exports of 284 million, a year-on-year increase of 34.59% [50] - The local government has organized 30 supply chain matching events this year, a 25% increase compared to the previous year, to strengthen the beauty industry cluster [48]