推动支付服务与文旅场景深度融合

Core Insights - The tourism market in Datong, Shanxi Province has seen a significant increase, with summer tourism orders growing over 40% year-on-year, making it one of the fastest-growing cities in China's summer tourism market [1] - The People's Bank of China Datong Branch is enhancing payment services to meet the new characteristics of cultural tourism consumption, aiming to facilitate convenient payment options for tourists [1] Payment Services Enhancement - The bank is focusing on improving foreign payment service accessibility, addressing consumer payment bottlenecks, and establishing a payment service demonstration area at the Yungang Grottoes [1] - A total of 1,405 key merchants in the city support foreign card transactions, and there are 691 ATMs that allow cash withdrawals, achieving "barrier-free card swiping" in core business districts and key scenic spots [1] Cash Services for Tourists - Cash services are being tailored to meet tourist needs, especially for elderly visitors and foreign tourists who prefer cash payments [2] - Green cash service channels have been established at tourist centers and scenic spots, with small denomination cash reserves to assist in solving the "change" issue for tourists [2] Integration of Payment Services and Cultural Tourism - Payment services are being deeply integrated with cultural tourism scenarios to enhance visitor satisfaction [3] - Some bank outlets are transforming into "convenience service stations," providing detailed services and showcasing local cultural exhibits [3] - Financial institutions are conducting targeted promotional activities in scenic areas and hotels to encourage merchants to accept various payment methods, assisting foreign tourists in using mobile payments and bank cards [3]