Core Viewpoint - The company announced the suspension of the "Xiaohong Card" business effective January 1, 2026, after a trial period that began in September 2023, citing insufficient preparation to meet user needs [1][6]. Summary by Sections Announcement Details - The "Xiaohong Card" business received significant support since its launch during the "Street Life Festival" in September 2023 [1][6]. - The company acknowledged feedback from users who discovered local shops and new lifestyles through the card, but also recognized that it failed to meet expectations for local living richness and convenience [2][7]. Operational Changes - All cardholders will continue to enjoy full benefits until December 31, 2025 [3][8]. - From January 1, 2026, all Xiaohong Cards will automatically become invalid, and users will not need to take any action as full refunds will be processed [3][8].
小红书宣布将关停小红卡业务：准备不充分，仅上线3个月
Xin Lang Cai Jing·2025-12-09 02:13