Xin Lang Cai Jing·2025-12-09 02:52Core Insights - The conversation features a rare appearance by investor Duan Yongping, who discusses his "benfen" philosophy that underpins his business and investment practices, emphasizing the importance of understanding business fundamentals [1][2][66] - Duan Yongping shares insights on investment, corporate culture, and education, highlighting the significance of long-term thinking and rationality in both business and personal life [2][67] Investment Logic - Duan emphasizes that understanding the business is crucial for successful investment, citing his experience with Vanke and the importance of recognizing true value in financial data [11][12] - He mentions that he bought shares in Moutai and believes in its long-term potential, suggesting that understanding consumer preferences is key to investment decisions [12][13] Corporate Culture and Succession - The success of companies like OPPO and Vivo is attributed to a hiring principle that prioritizes cultural fit over individual capability, indicating a systematic approach to building a cohesive team [2][66] - Duan discusses the importance of a user-oriented corporate culture that focuses on doing the right things over merely chasing profits, which he believes is essential for long-term sustainability [17][18] Marketing Philosophy - Duan outlines a straightforward marketing principle: there should be no lies in communication, and messages should be conveyed to users with maximum efficiency [2][66] - He shares his experience with advertising, emphasizing the need for authenticity and the careful crafting of messages to resonate with consumers [35][36] Educational Insights - Duan provides a perspective on parenting, advocating for unconditional love and setting boundaries to foster a sense of security in children, which he believes can break generational cycles of behavior [2][67] - He argues against physical punishment, suggesting that it does not build resilience but rather creates insecurity, and emphasizes the importance of guiding children with understanding [50][51] Long-term Mindset - Duan defines "平常心" (ordinary mind) as rationality and long-term thinking, asserting that maintaining a long-term perspective helps in overcoming external distractions [2][67] - He believes that a long-term approach is essential for both business success and personal fulfillment, creating a logical framework that connects various aspects of life [64]