“冬季旅游”热度环比上涨300%，聚焦当下冬季出行与消费新态势

Group 1 - The Hong Kong stock market showed mixed performance on December 9, with the Hang Seng Index opening up 0.06%, the State-owned Enterprises Index flat, and the Hang Seng Tech Index down 0.11% [1] - The consumer sector in Hong Kong has been under pressure recently, with the Hong Kong Consumer ETF (513230) declining by approximately 0.5% in early trading, reflecting a trend where more stocks fell than rose [1] - The report from Mafengwo indicates that winter travel trends are shifting, with "snow play" and "escaping the cold" becoming the main motivations for winter travel, leading to a 300% increase in the popularity of winter tourism compared to previous periods [1] Group 2 - According to Jiao Yin International, consumer spending is expected to see a slight recovery in 2025, with a moderate growth trend continuing into 2026, characterized by slower overall demand growth but a shift towards more rational consumption and an upward movement in demand levels [2] - The market is anticipated to gradually establish a new balance focused on uncovering consumer needs, emphasizing the importance of operational efficiency [2] - Companies are advised to accurately identify consumer trends and leverage product, channel, technology innovations, and supply chain optimizations to seize structural opportunities in the new normal [2]