中国外经贸企业协会会长童继生：企业出海需思想先行 避免盲目扩张

Core Viewpoint - The necessity for Chinese enterprises to expand internationally is emphasized, highlighting the competitive advantages and opportunities available through global engagement [2][3][4]. Group 1: Reasons for Going Global - The first reason is that going global is an inevitable choice for competitive development, with future opportunities lying in the integration of urban-rural and international markets [2]. - The second reason is the profound changes in the global economic landscape, shifting from a focus on developed countries to a new paradigm that includes emerging markets [3]. - The third reason is the current economic challenges faced by China, where going global is seen as a key pathway to overcome development bottlenecks [3]. - The fourth reason is the immense potential of the "Belt and Road" initiative, which offers vast market opportunities for enterprises that can develop cross-border operational capabilities [3]. Group 2: Risk Management in Going Global - The risks associated with going global include geopolitical risks and currency management risks, which are often overlooked by domestic enterprises [4]. - Each of the nine critical stages in the transition from domestic to international operations presents risks that exceed the operational understanding of domestic companies [4]. Group 3: Strategies for Successful International Expansion - Companies should prepare mentally by utilizing tools like AI to research overseas markets and should experience the market firsthand before committing capital [4]. - There is a need for personnel preparation, emphasizing the importance of training local talent and leveraging localized teams for production management and profitability [4]. - Material preparation remains a traditional strength, but companies must adapt to the differing expectations of social responsibility in international markets [4]. Group 4: Goals and Mindset for Going Global - The ultimate goal of international expansion is high-quality and sustainable development rather than short-term gains [4]. - Companies are advised to maintain a low-profile and pragmatic approach post-expansion, focusing on enhancing operational efficiency and achieving win-win outcomes [4].