Core Viewpoint - Shanxi Province is focusing on building a strong cultural and tourism sector, aiming for significant development through the integration of culture and tourism since the start of the 14th Five-Year Plan [2] Group 1: Cultural Heritage and Public Services - Shanxi is leveraging its rich cultural heritage to promote the creative transformation and innovative development of traditional culture, achieving 34 national-level awards and 264 national art fund projects [3] - The province has established a comprehensive non-material cultural heritage protection system, with 182 national-level representative projects and 198 inheritors, ranking third in the country [3] - Public cultural services have improved significantly, with over 80,000 performances delivered through the "Free Theatre to the Countryside" initiative, enhancing the accessibility of cultural resources [3] Group 2: Industry Integration and Market Vitality - The "Cultural Tourism +" model is driving innovation and product expansion, with cities like Taiyuan and Yuncheng recognized as national cultural tourism consumption pilot cities [4] - The number of A-level scenic spots has increased from 237 to 462, and the number of national 5A scenic spots has risen from 9 to 12, indicating a substantial growth in tourism offerings [4] - New tourism formats such as rural tourism, cultural health tourism, and industrial tourism are emerging as market hotspots, extending the cultural tourism consumption chain [4] Group 3: Brand Marketing and Industry Positioning - Shanxi is utilizing its historical and cultural resources to enhance brand visibility, with successful campaigns like "Follow Wukong to Travel in Shanxi" gaining significant online traction [5] - The province's branding efforts have resulted in a strong market presence, with cultural tourism and related industries contributing approximately 5% to the GDP, serving as a new engine for economic transformation [5] Group 4: Service Quality and Customer Satisfaction - Shanxi is committed to enhancing customer satisfaction through the "Tourism Satisfaction in Shanxi" initiative, supported by a comprehensive regulatory framework [6] - Infrastructure improvements include the completion of 13,000 kilometers of tourism roads and enhanced facilities like smart tourism platforms, contributing to a better travel experience [6] - Visitor satisfaction is steadily increasing, reflecting a growing awareness among service providers regarding customer service and shared development in the cultural tourism sector [6]
山西：文旅融合激活“宝藏”资源 高质量转型再添新引擎
Zhong Guo Fa Zhan Wang·2025-12-09 03:23