Nantong, Jiangsu: E-commerce Training Helps Enterprises Enhance Digital Marketing and Cross-border Operations

Core Insights - The Nantong Bureau of Commerce launched a four-month training program aimed at enhancing digital marketing and cross-border operational capabilities for local enterprises [1][2] - The program focuses on upgrading the cross-border e-commerce industry and analyzing future development trends, particularly in sectors like home textiles, power tools, and apparel [2][3] - Nantong's cross-border e-commerce transaction volume reached 10.572 billion yuan from January to October, marking a 51.03% year-on-year increase, with home textiles accounting for over 60% of this volume [3] Group 1 - The training program consists of 12 specialized sessions designed to help local enterprises strengthen their capabilities in digital marketing and cross-border operations [1] - The initial sessions aim to provide targeted guidance to help enterprises seize emerging opportunities in the global e-commerce market [2] - Live-streaming e-commerce sales in Nantong rose to 14.09 billion yuan, reflecting a year-on-year increase of 23.6% [3] Group 2 - Nantong is positioned as an economic hub in the northern Yangtze River Delta, accelerating the high-quality development of its e-commerce industry [3] - Key sectors targeted in the training include home textiles, power tools, and fitness equipment, which have shown significant growth [2][3] - The overall business ecosystem is being reshaped by the rapid expansion of the digital economy and e-commerce [3]