Core Insights - MINISO LAND, an innovative store concept, won the "Best New Store Concept Award" at the 2025 MAPIC Awards in France, surpassing flagship stores from DIOR and Flannels, marking a significant achievement in the retail industry [1][2] - Another innovative store type, MINISO FRIENDS, received the prestigious "Platinum Award" at the 2025 London Design Awards, highlighting the company's commitment to design excellence [2] Group 1 - MINISO LAND is recognized as a global-level IP theme park store concept, which has gained significant consumer attention since its debut in Shanghai's Nanjing East Road in 2024 [2] - The awards received by MINISO reflect its innovative approach and strong positioning within the competitive retail landscape, often referred to as the "Oscars" of the international retail industry [1]
名创优品：MINISO LAND斩获零售行业“奥斯卡”奖