“卷，太卷了！” 泥坑打架，哪有赢家？

Core Viewpoint - The article discusses the phenomenon of "involution" in various industries, characterized by chaotic competition that undermines cost and quality standards, prompting calls for reform and regulatory action to address low-price disorderly competition [1][2]. Group 1: Industry Overview - Over 20 national and local industry associations have publicly called for a "counter-involution" movement across sectors such as steel, automotive, photovoltaic, catering, finance, logistics, and beauty services by November 2025 [1]. - The current competitive landscape has shifted from external expansion to internal exploration, leading to intensified competition among domestic firms as external competitors diminish [2]. Group 2: Manifestations of Involution - Key manifestations of involution include selling below cost, substandard materials, and false advertising, with significant pressure on companies to engage in such practices [2]. - The average gross profit margin for five leading wind power companies has plummeted from 19.2% in 2021 to 5.5% in 2024, indicating severe financial strain [3]. Group 3: Impact on Quality and Innovation - Involution has led to a decline in quality control, with a significant number of electric bicycle battery products failing safety standards, raising concerns about potential hazards [3]. - Research and development expenditures among 30 major photovoltaic companies fell by 18.12% year-on-year in the first half of 2025, threatening the industry's innovation capacity [4]. Group 4: Competitive Dynamics - The article identifies four distinct types of competition: rule-breaking competition, internal consumption battles, strategic investment for future market share, and innovation-driven price reductions [5][6]. - Healthy competition should promote industry upgrades and market expansion rather than short-term market share grabs that jeopardize sustainable operations [6][7]. Group 5: Government and Industry Response - The government is focusing on creating a fair competitive environment while companies are encouraged to innovate and improve efficiency [8][12]. - Systematic actions are being taken to address involution, including regulatory updates and industry consolidation efforts to eliminate redundant competition [9][10]. Group 6: Future Outlook - Despite current challenges, companies express optimism about future growth, with projections for significant increases in profits and market expansion in renewable energy sectors [12]. - The governance efforts are seen as a transformative shift in development philosophy, aiming to convert regulatory pressures into strong drivers for industry upgrades [12].