视频丨从一片树叶、一杯咖啡到美妆小瓶罐 看小产品如何撬动大市场

Group 1: Matcha Industry - The matcha market in China has reached a scale of 15 billion, with the country becoming the largest matcha producer globally [1] - In the first half of this year, China's matcha export volume has already surpassed the total for the previous year [1] - The number of new matcha stores in Guiyang has exceeded 80 this year, with over 100 registered dining brands using Guizhou matcha nationwide [9] - The annual growth rate of matcha usage in the new tea beverage sector is expected to reach 60% over the next three to five years [9] - Guizhou's matcha exports have doubled year-on-year in the first nine months, covering over 50 countries, with an expected sales volume of 2,500 tons and a value exceeding 750 million by 2025 [21] Group 2: Coffee Industry - China's per capita annual coffee consumption has reached 22.24 cups, with Shanghai averaging around 50 cups [22] - The number of coffee-related enterprises in China has surpassed 250,000, with a 36.8% increase in newly registered coffee businesses this year [31] - The coffee industry in China is projected to exceed 300 billion by 2024, with an expected growth to 369.3 billion by 2025 [37] - The demand for coffee is evolving, with consumers increasingly seeking innovative and experiential offerings [39] Group 3: Beauty Industry - The beauty industry in Huzhou has developed over 300 patents, focusing on innovative technologies to enhance production efficiency [45] - The total industrial output value of the beauty town reached 7.546 billion in the first three quarters, with exports of 284 million, a year-on-year increase of 34.59% [55] - The retail sales of cosmetics in China reached 381.2 billion in the first ten months of this year, marking a 4.6% year-on-year growth [55]