Zheng Quan Shi Bao Wang·2025-12-09 06:11Core Viewpoint - Guizhou Province is implementing measures to promote the sales of liquor, particularly focusing on supporting union members in purchasing liquor and enhancing export strategies for the liquor industry [1][2] Group 1: Policy Measures - The draft policy includes support for union organizations to facilitate discounted liquor purchases for their members [1] - It emphasizes the acceleration of liquor exports by developing supportive policies and cultivating a tier of export enterprises [1] - The strategy aims to leverage international friendships and resources to expand overseas sales channels, particularly targeting Chinese communities abroad [1] Group 2: Market Outlook - Guojin Securities indicates that the current sales cycle is stabilizing, with performance pressures easing and sales feedback showing continuous improvement [1] - The firm believes that the market is shifting to a longer-term perspective on the liquor sector's bottom value, with short-term negative impacts from price declines becoming less significant [1] Group 3: Investment Recommendations - The institution recommends investing in high-end liquor brands with strong brand power and deep moats, such as Kweichow Moutai and Wuliangye, as well as Shanxi Fenjiu, which is benefiting from upward channel momentum [2] - It also suggests considering cyclical stocks with potential catalysts, including national brands like Gujing Gongjiu and Luzhou Laojiao, and innovative companies with new products and channels like Zhenjiu Lidu and Shede Liquor [2]