减肥药、美白丸、护眼“神水”……“网红药”靠谱吗？

Core Viewpoint - The rise of "internet celebrity drugs" has led to widespread concerns about their safety and efficacy, as many of these products lack proper regulation and clinical validation [4][6][15]. Group 1: Popularity and Risks of "Internet Celebrity Drugs" - Various "internet celebrity drugs" are trending in the market, including weight loss pills, whitening capsules, and vision-correcting eye drops, often promoted through social media and live-streaming platforms [1][3]. - Many users have reported adverse effects from these drugs, such as malnutrition and hypoglycemia, highlighting the potential health risks associated with their misuse [5][6]. - Some of these drugs are marketed as "miracle cures" but may actually be unverified health products or prescription medications repackaged for mass appeal [6][10]. Group 2: Marketing Tactics - The marketing strategies for "internet celebrity drugs" often include exaggerated claims and emotional appeals that resonate with consumers' anxieties, particularly among vulnerable populations [9][10]. - Social media influencers and personal endorsements play a significant role in promoting these drugs, creating a sense of trust and urgency among potential buyers [10][13]. - There is a trend of using live-streaming and short video platforms for aggressive marketing, which has led to numerous cases of false advertising and consumer deception [11][15]. Group 3: Regulatory Challenges - The proliferation of "internet celebrity drugs" underscores the weaknesses in current drug regulation in the online space, necessitating stricter enforcement of existing laws [15][16]. - Recent actions by regulatory authorities have included investigations and penalties against sellers of misleading health products, indicating a growing recognition of the issue [15]. - Experts recommend enhancing regulatory frameworks, improving enforcement mechanisms, and promoting legitimate medical education to combat misinformation and protect public health [15][16].