销量遇冷？影石CEO发内部信：遭舆论攻击

Core Insights - The internal letter from Liu Jingkang, CEO of Insta360, addresses the negative publicity surrounding the launch of the company's first panoramic drone, the Yingling A1, and highlights its initial sales success despite claims of poor performance [3][4][5] Sales Performance - The Yingling A1 achieved over 30 million yuan in sales within 48 hours of its launch in China, indicating strong market potential [3][4] - The average daily sales for the company's handheld imaging business exceeded 24 million yuan in the first three quarters, showcasing the potential of the Yingling A1 to contribute to new growth [4][5] Competitive Landscape - The competition between DJI and Insta360 has intensified, particularly with the launch of the Yingling A1, as DJI has quickly organized research and development efforts in response [7][9] - DJI's established supply chain and cost advantages may pose a threat to Insta360's valuation if it engages in price competition in the panoramic drone market [7][9] Supply Chain Challenges - Insta360 faced external pressures from suppliers, with multiple key suppliers experiencing "exclusive" pressure around the time of the Yingling A1's launch [5][6] - The company has proactively developed a secondary supply chain to mitigate risks and maintain control over its supply chain structure [5][6] Industry Dynamics - The competition between DJI and Insta360 reflects a shift in the Shenzhen hardware industry from a "single leader" to a "multi-point competition" model, with both companies expanding their product lines and exploring new market segments [9][8] - The ongoing rivalry is expected to persist, with both companies likely to continue innovating and expanding their product offerings in the imaging and drone sectors [9][8]