段永平谈营销心法：不说谎，高效沟通

Group 1 - The article highlights a rare appearance of the well-known entrepreneur and investor Duan Yongping in the documentary program "Together Say" Season 3, where he engages in a deep conversation with Wang Shi and Tian Pujun, marking a significant moment of collaboration [1][8] - Duan Yongping emphasizes the importance of honesty in marketing, stating that effective communication should not involve any lies, which is a principle he has adhered to since the beginning of his business endeavors [2][9] - The discussion includes insights on marketing strategies, particularly the use of celebrity endorsements, with Duan explaining how hiring Jackie Chan for advertising significantly increased audience engagement while keeping costs efficient [5][13] Group 2 - Duan Yongping shares that the cost of hiring Jackie Chan was a fraction of the overall advertising budget, suggesting that his presence could enhance the effectiveness of the campaign by attracting ten times the attention compared to other methods [5][13] - The article details the meticulous effort put into crafting advertising slogans, illustrating how the team worked diligently to ensure that every word resonated with the audience, reflecting a commitment to quality in marketing [6][14] - Wang Shi concludes that the key to successful marketing lies in the effort and dedication put into the work, reinforcing the notion that there are no shortcuts to effective communication [7][15]