Zhong Guo Zhi Liang Xin Wen Wang·2025-12-09 07:44Core Insights - The impressive sales performance of China Resources Land in major cities during a period of industry adjustment is attributed to the synergy of brand, location, product, and service [1][20] Brand Strength - China Resources Land has a strong foundation built over 20 years, deeply integrated with urban development, particularly in Shenzhen Bay, where it has established significant landmarks and contributed to urban planning [2][4] - The company's approach is characterized by being a "co-builder" rather than a transient player in the real estate market, enhancing its brand value through long-term commitment to urban development [4][20] Location Advantage - The strategic locations of projects like Shenzhen Bay, Beijing's Wenyu River, and Shanghai's Huangpu River are highlighted, with each site offering unique ecological and urban benefits [4][14] - The projects are designed to integrate seamlessly with their surroundings, enhancing their appeal and value [4][12] Product Innovation - China Resources Land emphasizes a customer-centric approach in product development, focusing on understanding client needs before design [5][10] - The company employs a "respect" philosophy in its product offerings, ensuring that designs reflect the desires and lifestyles of residents [5][10] - Innovative features such as the "Five Unique Systems" in Beijing's Wenyu Garden cater to diverse family needs and enhance living experiences [10][19] Service Excellence - The company provides a comprehensive service system that extends beyond property handover, focusing on high customization and full-cycle service for homeowners [19][20] - Key service dimensions include personalized service, community engagement, and leveraging ecological resources to enhance living experiences [19][20] Industry Direction - The collective success of China Resources Land's premium projects signals a shift in the real estate industry towards quality competition, emphasizing the importance of respecting urban environments and customer needs [20]