Sou Hu Wang·2025-12-09 07:50Core Insights - The launch of the Xinhua Insurance Huizhou Leisure Base marks a significant step in the company's expansion into the high-quality health and wellness tourism sector, supported by the Huangshan municipal government [1] - The "Xinhua Yue" leisure service network has achieved nationwide coverage with 55 projects across 45 cities, addressing the challenges of an aging population and contributing to the development of the silver economy [1] Group 1: Market Context - China's aging population is projected to exceed 400 million by around 2035, accounting for over 30% of the total population, indicating a shift in consumer demand from survival to development and enjoyment [2] - The leisure and tourism market for elderly care in China is expected to reach 670 billion yuan by 2024, with total tourism consumption by the elderly projected to surpass 2.4 trillion yuan by 2050, highlighting a significant market opportunity [2] Group 2: Project Details - The Xinhua Insurance Huizhou Leisure Base integrates national ecological and cultural resources, transforming standardized services into unique experiences, situated in a region with a 84.78% forest coverage rate and recognized as a "natural oxygen bar" [3] - The project spans 1,100 acres and will be developed in five phases, focusing on health and wellness, combining cultural experiences with modern living environments [3] Group 3: Service Network Development - Xinhua Insurance is enhancing its service offerings by creating a high-quality, customizable customer service network, responding to the evolving demands of the population [4] - By November 2025, Xinhua Insurance plans to establish 53 quality health and wellness communities in 37 cities and 55 leisure projects in 45 cities, forming a national network framework [4] Group 4: Financial Strength - Xinhua Insurance, established in 1996, has a total asset scale of 1.83 trillion yuan and serves approximately 32 million individual clients and 78,000 institutional clients, supported by over 1,700 branches nationwide [5] - The company reported a total investment income of 79.687 billion yuan in 2024, a year-on-year increase of 251.6%, with a stable annualized total investment return rate of 8.6% in the first three quarters of 2025 [5] Group 5: Strategic Importance - The opening of the Huizhou Leisure Base represents a milestone in Xinhua Insurance's systematic health and wellness strategy, reflecting the company's commitment to building a trusted health and wellness service platform for the public [6] - The initiative aligns with national strategic priorities and societal concerns regarding health and aging, showcasing the company's responsibility and commitment to enhancing public welfare [6]