Group 1 - The core initiative is the "Mountain River Universe Project," a large-scale cultural IP ecosystem co-construction project launched by Feiyang Group and China Youth Daily [1][3] - The project features the "Mountain River Youth" co-creation solicitation activity, inviting the public to create collectible, tactile, and travelable trendy card games based on local landscapes, cultural history, and intangible heritage [1][3] - The co-creation mechanism employs a "cultural tourism rights + profit sharing" model, significantly lowering commercialization barriers and enabling participants of all ages to monetize their creativity [1][3] Group 2 - The project aims to promote traditional Chinese culture through trendy toys favored by youth, encouraging the public to become storytellers and creators of cultural narratives [3] - Future expansions of the project will include various forms such as songs, animations, and physical cultural products, aiming to build a sustainable IP content ecosystem [3] - The project has received a dedicated investment of 100 million RMB to support creative incentives, technology development, and community operations [3] Group 3 - Five core communities have been launched, including designers, story architects, card game hosts, city partners, and promotional ambassadors, inviting the public to collectively build the "Mountain River Universe" [3] - Participants in these communities will enjoy exclusive identities, priority participation in activities, and deep involvement in content co-creation [3] - The "Mountain River Youth" co-creation solicitation activity will be available on the official WeChat account of "Feiyou Travel Card" and will provide updates through China Youth Daily's client and online platform [3]
飞扬集团联合中国青年报发起“山河宇宙计划”