Group 1 - The core viewpoint of the news is the strategic partnership between Fliggy and the Queensland Tourism and Events Corporation, focusing on market insights, digital marketing, tourism product development, and destination branding [1] - Queensland has become a popular destination for Chinese tourists visiting Australia, offering diverse activities such as diving in Cairns, hiking in Daintree National Park, and skydiving on the Gold Coast [1] - The collaboration aims to innovate themed tourism products, promote local cultural activities, and enhance marketing for direct flights to Queensland, thereby inspiring Chinese tourists to travel [1] Group 2 - Data from the Queensland Tourism and Events Corporation indicates that from July 2024 to June 2025, the number of Chinese tourists visiting Queensland is expected to reach 171,000, representing a year-on-year increase of 20.3% [2] - The overnight spending by Chinese tourists in Queensland is projected to be AUD 899.7 million, an increase of 6.8% compared to the previous year [2] - Notably, the number of Chinese tourists vacationing in Queensland has surged to 109,000, marking a significant year-on-year growth of 68.6%, with leisure spending increasing by 112.0% to reach AUD 21.66 million [2]
飞猪与昆士兰旅游局合作 联合打造面向中国游客的赴澳旅游新产品
Zhong Guo Jing Ji Wang·2025-12-09 08:16