李光斗建议：企业家一定要把握住“情感营销”，“情绪充电”是门好生意

Group 1 - The "2025 (23rd) China Entrepreneur Influence Entrepreneur Annual Conference" is held in Beijing from December 5 to 7, focusing on the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][5] - Renowned brand strategy expert Li Guangdou delivered a speech at the conference [1][5] Group 2 - Li Guangdou discussed the concept of long-termism, emphasizing the need for a balance between long-term goals and immediate benefits, as businesses face daily survival challenges [3][7] - He referenced his book "Business Interpretation of Journey to the West," illustrating that long-termism involves a combination of mission persistence and flexible adaptation to achieve new growth trajectories [3][7] Group 3 - Li Guangdou introduced the idea of emotional marketing, stating that appealing to consumers' emotions is more effective than rational arguments, as evidenced by the success of e-commerce [3][7] - He highlighted the high return rates in e-commerce, particularly in women's clothing, where the discrepancy between buyer and seller presentations leads to dissatisfaction [3][7] Group 4 - Li Guangdou emphasized the importance of providing emotional value in various relationships, including employer-employee dynamics and personal relationships, suggesting that businesses should focus on "emotional charging" [3][7] - He predicted a decline in the influencer economy and live-streaming economy by 2026, arguing that these platforms primarily evoke fleeting emotions rather than deeper engagement [8]