李光斗谈长期主义：要做到使命坚持和灵活变通相融合

Group 1 - The 2025 China Entrepreneur Influence Entrepreneur Annual Conference will be held from December 5 to 7 in Beijing, focusing on the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][5] - Renowned brand strategy expert Li Guangdou will attend and deliver a speech at the conference [1][5] Group 2 - Li Guangdou emphasizes the importance of balancing long-termism and immediate benefits in business, stating that merely adhering to long-termism without practical considerations may lead to failure [3][7] - He references his book "Business Interpretation of Journey to the West," illustrating that long-termism involves a combination of mission persistence and flexibility to achieve new growth trajectories [3][7] - Li discusses emotional marketing, highlighting that appealing to consumers' emotions is more effective than rational appeals, as evidenced by the success of e-commerce and live-streaming sales [3][7] Group 3 - Li notes that the average return rate for women's clothing in e-commerce is around 60%, with some cases reaching 80%, due to discrepancies between buyer and seller presentations [3][7] - He contrasts this with in-store purchases, where the shopping experience and compliments from sales associates reduce return rates [3][7] - Li asserts that providing emotional value is crucial for businesses, employees, and personal relationships, suggesting that all interactions should focus on delivering emotional value [3][7] Group 4 - Li predicts a decline in the influencer economy and live-streaming economy by 2026, arguing that live-streaming can only evoke fleeting emotions rather than deeper engagement [8]