中信金租邓佳：加速从“融资”向“融物”的深度转型

Core Viewpoint - The essence of financial leasing combines financing and asset provision, making it an effective supplement to bank products, particularly in serving innovative enterprises [2][5]. Group 1: Service Strategy for Innovative Enterprises - The company adopts a tiered service approach for innovative enterprises, utilizing a points card model to optimize service processes for small and medium-sized startups, and collaborates with major banks for multi-dimensional product iterations [2][5]. - For innovative enterprises requiring medium to long-term cultivation, the company focuses on the "asset provision" nature of leasing, creating synergistic links with bank products through product combinations to support the full growth cycle of enterprises [2][5]. - This differentiated product design aligns with the varying needs of innovative enterprises at different stages and leverages the core advantages of the leasing industry in asset operation [2][5]. Group 2: Transformation and Talent Development - The company is accelerating its transformation from "financing" to "asset provision," emphasizing the enhancement of full-cycle operational capabilities in asset dimensions [2][5]. - The service scope now covers the entire process from initial financing, growth construction and operation, to later leasing asset disposal and operation management, thereby reducing operational costs and mitigating asset risks for innovative enterprises [2][5]. - The company is also strengthening its talent system by actively recruiting professionals from niche markets in innovation, building an internal talent pipeline to provide precise services to innovative enterprises and uphold the "patient capital" philosophy [2][5].