冬日经济｜“暖经济”来了：火锅店客流上升，暖饮销量大增

Group 1 - The "warm economy" is driving consumer preferences towards hot pot and hot beverages as winter approaches, significantly boosting the winter consumption market [1] - Data from Meituan and Dianping indicates that hot pot has become the leading category in winter dining, with online transaction volume for hot pot dining increasing over 330% compared to the same period last year [2] - Popular hot pot flavors this winter include nourishing and health-focused options, with online transaction volumes for black goat hot pot, mushroom hot pot, and hot pot chicken all increasing by over 70% [2] Group 2 - The customer traffic and sales for hot pot restaurants have seen a notable increase since the start of winter, with some locations experiencing wait times exceeding 2 hours during peak hours [2][3] - New winter products from Hai Di Lao, such as the "Double Flavor True Fragrance Pot," reflect consumer preferences for fresh and healthy ingredients, emphasizing the emotional value of dining experiences [3] - The sales of hot beverages have doubled as consumers seek warm drinks during the cold winter months, with tea brands prominently displaying their winter offerings [5] Group 3 - The demand for health-conscious tea drinks has surged, with brands like Cha Bai Dao reporting a doubling in hot drink sales and the successful launch of new products like "Soy Milk Black Qilin" [5] - The trend towards "warm and nourishing" food and drink options indicates a shift in consumer preferences, with tea brands innovating to meet these demands and enhance the winter consumption experience [6]